Reasons Why Video Marketing Has Topped the Charts

Is video marketing worth the cost! An initial reaction is if others are doing I too should be doing it. This is a wrong approach and results are bound to occur in the long run

Google is in love with videos

Videos are going to increase the time frame that visitors spent on your site. A long-duration signifies trust is developed and a positive ranking bestows by the search engines. You are likely to be shown up on Google 53 times if you have a video embedded on to your site. As Google is the owner of YouTube a lot of thought process is involved in how video rankings have an impact on your site.

Ensure that you prioritize your YouTube videos for SEO when you write descriptions and titles. This strategy is one that is normally adopted by a testimonial video production company. Provide potential customers an idea to move on to the next step. You can encourage the world of interactive videos to encourage customers all the more.

Video content appeals to mobile users

Videos along with mobile phones are two sides of the same coin. 90 % of consumers are known to watch video content on their mobile phones. Ever since 2013, the market of video content has reported a massive rise. As per YouTube reports, video consumption increases by 100 % every year. As people love to watch videos on the go and with the number of smartphone users increasing he video audience keeps on getting bigger and bigger.

The growth of videos means that the brand needs to be sensitive to the personal experience that people are going to have on their mobile phones. You have to provide them with a better choice as part of the video content they consume.

Video marketing tends to explain everything

Are you in the process of launching a new product or service? Just formulate a video on how it is going to work. 98 % of the masses are of the opinion that by watching a video they have gone on to learn in launching a service or product. 45 % of video users have an explainer video page on the content.

If you are trying to explain a difficult concept, you can opt for animated videos. This strategy is adopted by a customer testimonial video production house. Animation can bring concepts to life that an image really fails to take off. They work as they are a perfect combination of simplicity and entertainment.

When you engage a process you will get results.

Video is bound to engage even the laziest of buyers

Not only video is a great tool for learning but it is super easy to consume. The world is fast-paced where you do not have the time to flip through long product descriptions or even digging deep into services. For a modern-day customer, they want to see a product in action. Video marketing is one of the preferred options of marketing in the modern world.